Our ambition

We’re here to take a stand against hate and violence by building a future rooted in solidarity and open dialogue. Through culture, art, and sports, we strive to drive meaningful and lasting change, reshaping society with bold, innovative projects and systemic actions.

We believe in young people and their power to lead this transformation. Our goal is to equip them with the tools they need to determine their own paths and actively participate in democratic life. For us, social mobility must be built on skills, merit, and the uniqueness of every individual - so everyone can find their place in a fairer, more inclusive world.

ONCE UPON A TIME, A KISS

Unhate Foundation carries forward the legacy of the project first launched by Benetton Group in 2011, driven by the ambition to challenge the culture of hate and foster dialogue and connection  between peoples, faiths, and cultures. Through iconic communication campaigns, intercultural education initiatives, efforts to combat discrimination, and the promotion of peace.

unhate

In this new chapter of our journey, Unhate Foundation is stepping up to tackle today’s challenges and shape a more inclusive future. We're staying true to our founding values of dialogue and understanding, adopting the skills, tools, and language needed to meet the pressing demands of our time.

Building on its past, Unhate Foundation strives to inspire collective action and engagement in the name of a 'broadened' and open democracy - one without political, social, ideological, or physical boundaries. We aim to become a movement that fights hate by harnessing the power of opportunity.

OUR WORDS, 
OUR ACTIONS

Generate

We contribute to collective well-being by creating original ways for individuals and communities to take action, connecting people, resources, and ideas.

Transform

We create value through innovation, seek fresh answers to familiar challenges and find in the dialog between different communities and generations, an endless source of progress.

Listen

We approach others with curiosity, observing and listening to individuals and communities with empathy, care and patience.

Respect

We recognize the dignity of every individual, promote mutual respect and reject oppression and domination.

Participate

We want to give everyone a chance to take action and help build a better society, offering inspiration and tools to spark a collective movement against hate.